Target Audience.

The main idea that we decided to base our Music video on is "young love". As it is mostly seen within teenagers, that's the audience that we have decided to focus on. Therefore the song we selected is very upbeat and has that "adventurous" and "summery" vibe to it. Adding to that, the genre of the song (pop) also happens to be quite popular among our target audience.

How we decided to shoot our Music video (shot planning)  relies heavily on the idea mentioned above.  Focusing on the idea of "young love", we decided to base it on two teenagers, travelling and exploring, while falling in love. The shots that we have planned include alot of scenic locations and dramatic shots of the couple.

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